How to Guide:
Engaging Students from Offer to Enrolment

For many institutions, the period between offer and enrolment is where momentum fades: students disengage, interactions drop, and focus shifts to the next intake. Yet this “quiet” phase is actually one of the most high-impact moments in the student journey.

This guide brings together proven strategies from international higher education experts to give marketing, recruitment, admissions, and student services teams a practical playbook for turning acceptance into enrollment - and uncertainty into commitment.

• Why the offer-to-enrolment phase is a high-risk (but high impact) moment

• What students actually worry about before making their decision to enrol

• Practical ways to keep students engaged and committed without adding staff workload

• How peer connection influences confidence and enrolment decisions

• Doing more with less: examples of what’s working across universities today